Website interactivity
Creative Rights
Client
Coventry UK City of Culture 2021
British Council
Horizon Collective
Year
2023
Areas
Branding
Website Design
This project involved developing both the brand identity and website for a collection of artworks created by school students in response to the Universal Declaration of Human Rights (UDHR).
The branding needed to strike a balance between being youthful and engaging, while still reflecting the seriousness of the subject matter. I used a bright and approachable colour palette, combined with a clean and structured visual style, to maintain that balance.
The logo was designed by placing the “UDHR” text inside a speech bubble, representing the project’s aim of encouraging dialogue and discussion around human rights.
I both designed and coded the website using Webflow. To create a more engaging user experience, I also incorporated interactive scrolling effects across selected pages.
The logo has the letters CR (Creative Rights) making a speech bubble, with the acronym of Universal Declaration of Human Rights, UDHR in it. The idea of conversations and engagement by the students on the UDHR while making their projects.
Moodboard
