Artwork for nature ambient music - sea, rain and thunder
Old Rope Records
Year
2021-23
Areas
Designing with Excel
Branding
Video
Old Rope Records operated in the ambient music space, focusing on achieving top positions across streaming platforms such as Spotify, YouTube, and Amazon Music. Once the production team had decided on the music genre and target geography for release, I would create a music label from scratch including researching and securing a non-trademarked name, as well as developing the logo, branding, colour palette, and typography.
As thousands of distinct artworks were required, I developed adaptable base designs with multiple variables to efficiently generate unique visuals. My role involved researching target audiences and strategically selecting colours, patterns, shapes, illustrations, photography, and typesetting styles. I also used Photoshop actions and Excel to streamline and accelerate production workflows.
As the office prepared to close due to market pressures, including platform changes and the rise of AI-generated music, I created presentations and training videos to support potential future buyers of the business.
Ayo Records
Music for and from the African Continent
The Logo
Colour palette
Moodboard, you can click to view it on milanote
Keynote Label
Jazz Music
The Logo
Colour palette
Creating different types of artwork with a list of musicians, colours, patterns, placement of text
Presentation on the process of creating album artwork
Training videos on the process on how to design with variables
